Press Release:
YOUR PRODUCT/COMPANY’S NAME ON TITO ORTIZ’ SHORTS IN UNIQUE “RENT-MY-SHORTS” SPONSORSHIP PROGRAM
UFC Champ Offers Logo Placement for Upcoming UFC 66 Fight in Las Vegas
LOS ANGELES — (November 16, 2006) — Here’s a once-in-a-lifetime product placement opportunity — the chance to put your corporate logo on Ultimate Fighting Championship martial arts legend Tito Ortiz’ shorts or T-shirt when he battles UFC World Light Heavyweight Champion, Chuck “The Iceman” Liddell on December 30th at the MGM Grand Hotel Las Vegas.
“It’s a terrific marketing opportunity to get a choice spot in this unique rent-my-shorts program,” says his spokesperson Sarah Perkins. “We feel it can be amazing placement because this is likely to be one of the all-time great fights in mixed martial arts history and will be viewed again and again by millions of fans.”
Ortiz, who is famous for donning t-shirts with impudent legends taunting his opponents, is offering logo placement opportunities for his shorts, shirt and robe during the fight, billed as UFC 66.
Popular sports site www.maxfighting.com today named Tito one of the 10 most influential UFC fighters. Writer Sean Mc Clure said: “I could have just said his name and been done with it. There is no other name, NONE that can bring out emotions like Tito’s does. People pay attention to him, whether it is to hear what he has to say or to say, `Here we go again.'”
Ortiz is one of the most popular, and most controversial, martial arts competitors in the world and he is also widely admired by his fans for his loyalty to them and to his charitable activities.
Tickets for UFC 66: LIDDELL vs. ORTIZ 2 are priced at $1,000, $750, $500, $200 and $100 and are at the MGM Grand Garden Arena box office and all Ticketmaster locations. Tickets also are available for purchase at www.ufc.com, www.mgmgrand.com or www.ticketmaster.com. The bout will be available live on pay-per-view at 10 p.m. EST/7 p.m. PST on iN DEMAND, DIRECTV, DISH Network, TVN, Bell ExpressVu, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $39.95 ($39.99 CAD).
About Tito Ortiz:
Jacob “Tito” Ortiz (born January 23, 1975) is a legendary participant of the sport of mixed martial arts, or “MMA.” Ortiz’ career has been mostly within the Ultimate Fighting Competition organization. A former Light-Heavyweight UFC champion, Ortiz has become one of the sport’s shining stars, headlining pay per view championship events and appearing on the cover of magazines such as Black Belt. He is a native of Hunting beach, CA and is also known as “The Huntington Beach Bad Boy.” Tito Ortiz is recognized as a charismatic and controversial fighter and has also acted in several films and TV series. Whatever the opinions of Ortiz, he is undeniably both a showman and a talented athlete.
For further information about Tito Ortiz sponsorship, licensing, endorsements, contact Ms. Perkins at perkycomm@aol.com or 212-687-1977.
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