For Immediate Release:
UFC launches events in HDTV
UFC 67: ALL OR NOTHING First UFC Pay-Per-View Event Offered in HD
Las Vegas, NV — The Ultimate Fighting Championship (UFC) organization today announced that it will take Ultimate Fighting to a whole new level of action with the launch of UFC pay-per-view events broadcast in High-Definition Television (HD). UFC 67: ALL OR NOTHING, which takes place this Saturday, Feb. 3 live from Mandalay Bay, will be the first UFC event available to fight fans in HD.
“We are very excited to bring UFC fans a new, more intense UFC experience by presenting all of our UFC pay-per-view events in HD,” said Dana White, UFC President. “We are committed to giving fans new ways to enjoy the UFC, and offering our events in HD is going to make viewers at home feel like they’re sitting Octagon-side at every fight.”
The UFC will now offer all pay-per-view events in 1080i HD for the highest quality picture and sound available on television. Consumer research shows that sports fans are clamoring for the nation’s hottest new brand in sports — the UFC — in High Definition. According to Consumer Electronics Association (CES), 37 percent of HD sports fans frequently invite friends and family over to watch sporting events in HD, and 32 percent of sports fans stated HD availability influences what sports they watch on TV.
Beginning with UFC 67: ALL OR NOTHING, all UFC pay-per-view events will now be broadcast live in HD, where available, on iN DEMAND, DIRECTV, DISH Network and Bell ExpressVu. UFC 67: ALL OR NTHING, starts at 10 p.m. EST/7 p.m. PST and will be offered in HD for a suggested retail of $49.95.
For more information about the UFC and for up-to-date events information, visit www.ufc.com.
About The Ultimate Fighting Championship
The Ultimate Fighting Championship brand is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC organization produces approximately eight live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. For more information, or current UFC fight news, visit www.ufc.com.
Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter, Submission, As Real As It Gets, Zuffa, The Octagon and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.
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