Success of ICON and EliteXC Internet Broadcasts Indicate Viewers Will Watch an Average of 2.5 Hours Per Event.
(LOS ANGELES) April 12, 2007 — ProElite.com, the comprehensive and inclusive online community for MMA fighters, fans and organizations, regardless of the MMA league, fighter organization or fan loyalty, will broadcast a global MMA doubleheader. On April 21 Cage Rage Championships 21: “Judgment Day” from Wembley Arena in London, England and No Limits: “Proving Grounds” from The No Limits Event Center in Irvine, Calif. will be a part of this global event that will include over 20 hard hitting bouts in over eight hours of free viewing at ProElite.com.
The United Kingdom’s Cage Rage will begin at 3 pm EST/ noon PST with 13 fights and will feature the anticipated title card of heavyweights Gary Turner and Bob “The Beast” Sapp. Light heavyweight undercard fights will include Ivan Serati being pitted against Vitor “The Phenom” Belfort and Evangelista “Cyborg” Santos going against James “The Messenger” Zikic. Following “Cage Rage,” in their inaugural live event, Orange County, Calif.-based No Limits will follow at 10 pm EST/ 7 pm PST featuring seven bouts that will include former KOTC world lightweight champion Takumi Nakayama, Brazil’s Fabio Negao and Tim Persey.
Because of the growing popularity of ProElite.com’s streaming, live events, fans are encouraged to register for free well in advance of the first fight.
“This dynamic one-two punch of live programming is completely unique to the mixed martial arts industry. Consecutively delivering two events from two continents from two different promoters is connecting fans to the sport in a very meaningful and powerful way,” said Kelly Perdew, President of ProElite.com. “Fans are coming for the fights and staying for the extra value we provide — the ability for each fan, fighter and organization to build their unique, online environment focused on MMA.
“Viewers of the March 31 ICON fight that included Robbie Lawler scoring a vicious knockout over champion Frank Trigg were staying at ProElite.com on average of over 2.5 hours. This number was up from the EliteXC/ Showtime Sports February 10 undercard broadcast where visitors spent and average of two hours. Other content at ProElite.com includes real time polling, integrated photos from the event, and links to fighter pages.
“The response to these events continues to validate ProElite.com’s vision that MMA fans are fans of the sport, not just specific fight organization fans. Plus, the real time polling and fighter pages of ProElite.com’s live events give fans an immersive experience that keeps them at the site interacting with one another, as well as our advertising partners,” said Perdew.
ProElite.com is able to capitalize on the growing popularity of the sport of mixed martial arts and build a community of enthusiasts around the world through video and blogging tools, social networking and exclusive fight content from such organizations as ICON Sport, No Limits, Cage Rage and others.
For users who missed the Icon Sport “Epic” event live, the fight is available, on demand, at ProElite.com for $9.95.
Register at ProElite.com for the doubleheader on April 21.
ProElite, Inc. and its ProElite.com division are headquartered in Los Angeles.
About ProElite, Inc. www.proelite.com
ProElite, Inc. (PELE.pk) is an entertainment and media company dedicated to producing world-class sporting events and empowering the participation of athletes and enthusiasts. ProElite, Inc. fosters the growth of the core principles of competition – Pride, Spirit, Honor and Sportsmanship. ProElite, Inc. owns the following brands and companies: EliteXCTM (mixed martial arts live event production), ProElite.comTM (online community that provides content and tools for martial arts enthusiasts), and LifeLoggerTM (top-rated Internet blogging site and mobile application developer).
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