Dara Young sent along the following:
TAPOUT IS SHAKING THINGS UP IN YOUR NEIGHBORHOOD!
This counterculture crew sponsors the best UFC Fighters, boasts a sought-after clothing line and a debuting TV reality show, all the while creating hype and mystique. And that’s just the beginning…
(Los Angeles, CA) — They don’t care what you think — the TapouT Crew is here to stay, and they’re breaking all the rules. What began as a hobby has turned into a full-on underground culture and apparel monopoly. The guys behind this modern-day marvel are American, Arrogant, and “Inyaface.” These are the words they want you to know.
TapouT’s got Flash, Attitude, and Strength, and so do the forces behind it. The three guys who make up this Crew are not simply comic book figures or alter egos, but cultural revolutionaries. Don’t expect to catch Mask without his make-up — he’s The General. Punk Ass is all business, all of the time. Skyskrape is all about silliness. Together they are the TapouT Crew.
TapouT is the brainchild of the Crew’s leader: Mask. His passion for drawing outrageous cartoons and hanging out with friends resulted in what began as a small web-based clothing company to the hugely successful business it is today, with a loyal following of MMA fans. TapouT operates independently without concern for competition, because they have full support from Lorenzo Fertitta and Dana White of the UFC. TapouT sponsors top UFC Fighters such as Light Heavyweight Champ Chuck “Iceman” Liddell, Welterweight Champ Matt Hughes, and Middleweight Champ Rich Franklin as well as several other superstars of the MMA.
You’ll see the Crew at all the craziest events. They show up to support their fighters and offer everything from their line that reflects the Crew’s iconic status- the hottest apparel for guys and chicks, an exclusive magazine covering all that is MMA, a reality TV series on the Versus Channel airing this June, and even their own trendy bottled water. Their distinctive logo graces everything from hats, tees and car windows to their exclusive limited edition 2007 Toyota Tundra TapouT truck. The TapouT logo has become so noteworthy that its most devoted fans are tattooing it on their bodies, demonstrating the ultimate in commitment.
“The TapouT phenomenon can’t be explained easily. TapouT is here to help bring the sport to its rightful place of world domination, and our products are just an extension of that. When you wear our logo, people will stop you on the street and they’re just like, `Yup, we know…it’s bad ass,'” says Mask.
And the limits are becoming endless for the TapouT Crew. Their ventures are sure to take their image, fighters, and apparel to the next level of stardom.
For more information, please visit: www.tapout.com.
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