According to the UFC, the recent pay-per-view featuring Nate Diaz vs. Conor McGregor is on a record-breaking pace.
The promotion sent out a press release stating that UFC 196 had the highest digital PPV sales of all time, along with a setting a new record for the UFC Embedded series with 4.9 million views.
While no official numbers were revealed, UFC president Dana White recently stated during an interview that the PPV sold 1.5 million buys, allowing it to surpass the 1.6 million purchases of UFC 100 due to the cost increase.
Along with Diaz submitting Conor McGregor in the main event from MGM Grand Garden Arena, Miesha Tate became the new UFC female bantamweight champion with a fifth round submission vs. Holly Holm.
The live gate for the March 5 card was announced at $8.1 million with an attendance of 14,898.
Here’s a look at all the UFC had to say about the event:
· UFC 196 is trending to be the highest PPV event in UFC history
· UFC 196 had the highest digital PPV sales of all time
· UFC 196 PPV Prelims averaged 1.8 million viewers, making it the second highest viewed PPV prelims in FS1 history
· UFC 196 had the highest PPV Prelim P18-49 audience in FS1 history with 1M viewers
· UFC 196 PPV prelims ranked No. 1 across broadcast and cable during its time period with M18-34, P18-34, M18-49 and P18-49 demographics
· UFC 196 set the record for new subscribers and viewership for the UFC FIGHT PASS Early Prelims.
· UFC 196 Embedded Youtube series had 4.9 million views, a record for the short form series to-date
· UFC 196 was the No. 1 Twitter sporting event for the week of 2/29 – 3/5 and No. 1 sporting event on 3/5 with 107 million impressions and 844,000 tweets in the U.S. alone
· The UFC Twitter handle was the most engaged sports brand on Twitter during the week of 2/29 – 3/5
· The UFC accounts gained almost 100,000 new fans on Facebook and Instagram during the week of the event alone
· UFC 196 set the record for highest event traffic to UFC.com
