Salil Gulati sent along the following:
UFC heavyweight champ Brock Lesnar can now add television ratings champion to his resume. Spike TV’s replay of UFC 91 (originally airing on Pay Per View on November 15) featuring UFC legend Randy Couture vs. Lesnar was the highest rated show among Men 18-34 in all of television (broadcast or cable) in its timeslot on Saturday, January 24 (9:00-11:30pm ET/PT). UFC 91 peaked at 3.3 million viewers at 11:15pm for the Lesnar victory ending in a second round TKO. The entire fight card, which included exciting victories for lightweight contender Kenny Florian and heavyweight hopeful Gabriel Gonzaga, averaged 2.3 million viewers for the 2.5 hour telecast, easily making UFC 91 the most-watched taped UFC event in network history.
Overall, UFC 91 on Spike TV drew a 1.7 household rating and a 1.8 among M18-49 (991,000), a 1.8 among M18-34 (508,000) and had an average audience of 2.3 million viewers.
