Nielsen, the research company best known for being behind television and terrestrial radio ratings in the United States, has released data from a survey they conducted about Ronda Rousey. While the stats that will get the most attention pertain to how many Americans know and like her, there’s a lot more than just that to delve into.
In an email sent out to the media, Nielsen ran down these items as the key findings:
* 44% Americans know Ronda Rousey. Among those who know her, 70% find her to be likable and 67% think she’s successful.
* Rousey’s endorsement of Carl Jr.’s is a fit with her fans: Rousey’s fans are 30% more likely than the average U.S. adult to have visited a fast food restaurant 10+ times in the past 30 days.
* Rousey’s fans are willing to shell out money for tickets for other sporting events. In fact, they’re 44% more likely than the average U.S. adult to be willing to pay over $75 for NBA tickets and 30% and 20% more likely to do the same for MLB and NFL tickets, respectively.
* Fans of Rousey are more likely than the average American adult to be very interested in pro boxing (32% more likely) than UFC (29% more likely).
The average mixed martial artist Nielsen asked about had just a 12% awareness with 61% of those that knew the fighters finding them likable. 40% felt she’s a role model, compared to just 20% for the mixed martial arts average, 49% for Peyton Manning, 51% for Serena Willians, 36% for LeBron James, 35% for Jordan Spieth, and 36% for Danica Patrick.
As for Rousey’s fans, they are, among other things:
* 30% more likely to have a subscription to an online music service.
* 29% more likely to be “very” interested in the UFC,
* 32% more likely to be “very” interested in pro boxing.
* 40% more likely to be “very” interested in “extreme/action sports”
* 32% more likely to have attended a WWE or other pro wrestling card in the last 12 months.
Financially speaking, Rousey fans are also 17% more likely to own a smartphone. They’re generally more willing than the average person to pay $75 or more for a ticket to various types of sporting events, with only NASCAR (5% more likely) not coming in at well over the average.
